avid hits 50 openings with second Mexico site

Imagery courtesy of IHG Hotels & Resorts.

IHG Hotels & Resorts brand avid now has a second property in Mexico with the introduction of a 126-room hotel in the border city of Tijuana.

The opening of avid hotel Tijuana Otay continues the brand’s rapid expansion, marking its 50th property in the country.

Basics done well

The hotel is in the Otay area, known for its easy access to main roads and proximity to the Misiones de las Californias and Tijuana International industrial parks, both points of interest for the business traveller.

The five-story property brings the brand’s key value – the basics done exceptionally well – to life in all touchpoints of the guest stay experience from clean, cosy rooms with inviting beds and great design for a great night’s sleep, reliable technology and a large fitness centre.

Karen Gilbride, vice president of avid Hotels and Atwell Suites, said: “The continued growth of the avid hotels footprint in Mexico is another example of the strength of the brand. It’s a high-quality product that filled a void in the market with its dedicated and intentional approach to delivering the most important needs in hospitality. We are showing guests we can consistently deliver an experience that is ‘just right’ for everyday travel.”

Major investment

The hotel is owned by Flecha Amarilla, representing an investment of 150 million pesos in the border city and operates under a licence agreement with IHG Hotels & Resorts.

Jorge Apaez, chief operating officer, Mexico, Latin America and the Caribbean at IHG, added: “It is very gratifying for me to share the property’s opening with Flecha Amarilla as our business partners because it represents the joint work of two companies committed to developing the tourism infrastructure that’s so critical for Mexico’s economy. The avid hotels brand is disruptive and exciting, with clear differentiators that deliver superior quality, which I am sure will quickly position it as a favourite for travellers in Tijuana, as well other cities in the country where it will soon be available.”

Following its first Mexico opening in Fresnillo, Zacatecas in 2020, the avid hotels brand now has 12 projects underway in Mexico, set to open in the next couple of years in cities like Guadalajara, Querétaro, and Mazatlán.