Xponential Fitness Signs Master Franchise Agreement For Mexico

Xponential Fitness, Inc. announced it has signed a Master Franchise Agreement in Mexico for three of its brands— StretchLab, Rumble and AKT.

The agreement gives the Master Franchisee the opportunity to license at least 60 studios across the three brands to potential franchisees in Mexico over the next ten years. As of December 31, 2021, Xponential had over 2,100 open studios worldwide, operating in 10 countries and across four continents.

The Mexico Master Franchisee is a division of Grupo ITISA, one of Mexico’s largest companies in the infrastructure sector. Grupo ITISA is also involved in the hospitality industry as franchise development partners for Danish furniture store Bo Concept and American family entertainment brand Chuck E. Cheese.

“Mexico is the third-largest country in the Americas in terms of the number of fitness facilities and now is an outstanding time for Xponential Fitness to enter that market,” said John Kersh, chief international development officer, Xponential Fitness. “We are excited to partner with Grupo ITISA and are confident that Danny Arditti and his exceptional team are the right people to develop the Xponential brands across the country.”

Arditti, brand director of the newly-developed fitness and wellness business for Grupo ITISA, is responsible for leading, designing and implementing the business strategy for the growth of both existing and new concepts for the company.

“We feel privileged to bring Xponential’s world-class boutique fitness offerings to Mexico and look forward to diversifying our successful platform of high-end brands already present in Mexico,” said Arditti.

Xponential Fitness continues to make progress in its international expansion, with studio launches in Australia, Dominican Republic, Japan, New Zealand, Saudi Arabia, Singapore, South Korea, and Spain, along with future studios planned in Austria, Germany and the UK. This growth was accelerated by the company’s recent acquisition of its tenth boutique fitness brand BFT, an Australia-based functional training and strength-based fitness franchisor with over 150 studios currently operating in Australia, New Zealand, Singapore, and the United States as of December 31, 2021.

These international deals follow the launch in April 2022 of its digital platform Xponential+ (“XPLUS”), providing live and on-demand workouts. Xponential Fitness also recently announced its collaboration with Lululemon to create original fitness programming for Mirror, the retailer’s smart home gym.

Xponential Fitness boutiques include Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, STRIDE, Rumble, and BFT.

Photo courtesy Xponential Fitness