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Stink Films has launched an office in México City. The international production company has a long relationship with Mexico producing assorted projects there including: “New Winds” for AeroMéxico directed by The Fridman Sisters for agency Gut México City; Persil’s Oscars spot “The Chase” directed by Keith McCarthy for DDB New York; and Corona’s “The Finer Life is Ours: directed by Leo Aguirre for MullenLowe.
Stink México will be led by managing director Vanessa Hernández Vega whose experience in that market includes nine years as a founding partner and EP of a local production house. Joining her as Stink’s executive producer in Mexico City is Daniela Polo.
By setting up independent operations in Mexico, Stink looks forward to being a part of the movement to elevate creativity by employing their experience from other markets, as well as investing in talent and inspired creative. Along with the talent Stink already has, three local directors will be joining the Mexico City roster: Gonzalo Oliveró, Isis Malpica and Daniel Uribe.
Hernández Vega said,“My goal for Stink Mexico is to make a difference on the international scene; to value our Mexican identity, without creative limits. And for that, I couldn’t count on a better accomplice than Daniela.” Speaking of Stink’s founder, Daniel Bergmann, she continued, “Daniel has a great eye for creative and talent. I look forward to building with this extraordinary roster of directors.”
Bergmann added, “Mexico City has long been a hub for art and culture. By having a permanent presence in Mexico, we look forward to taking on a more active role in amplifying creative and investing in talent. We are thrilled to have Vanessa come on as our MD. She brings a deep understanding of the market and her approach to production is impressive and unique.”
Stink Mexico expands the company’s global footprint to a total of 12 offices, including locations in Los Angeles, New York City, London, Paris, São Paulo, Berlin, Shanghai, Beijing, Tokyo, Singapore and Prague.
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