[ad_1]
The March ribbon cutting follows IMCD’s recent expansion into Mexico after the acquisitions of DCS Pharma in 2019, Millikan and Banner Química in 2021, and Maquimex in 2022. IMCD México serves multiple consumer and industrial categories, including beauty and personal care.
Miriam Rodriguez, beauty and personal care director for IMCD México, told CosmeticsDesign that the new headquarters will mean the cosmetics group can offer more expertise and opportunities to their local clients, including marketing and specialized ingredients.
“In Mexico, we need to extend all the opportunities and to have a better service for our customers,” Rodriguez said. “The intention in expanding the business is to have a better positioning both in a local and global way.”
Filling out global market while serving locally
Danielle Wheeler, IMCD’s technical director in the Americas, told CosmeticsDesign that the company has been expanding into important Latin American markets, including Mexico, Colombia and Brazil and has been making acquisitions throughout Central America, Latin America and the Caribbean.
The company is also expanding into the Asia Pacific market as part of IMCD’s expansion beyond the European market.
While IMCD is a global distributor, Wheeler said having local labs is an important part of their expansion strategy.
“We’re a global company, but we realize it’s very important to have regional support,” Wheeler said. “While it’s important to understand the global trends and ideas going on in beauty and personal care, it’s very important to support your customers because each one has nuance.”
Rodriguez said opening the Mexico headquarters will build out IMCD Mexico’s technical capabilities, which will allow them to bring both expanded commercial and scientific support.
Growth potential in a localized market
The Mexican market is localized and integrates trends happening in the US and European markets, Rodriguez said. She said that means IMCD will be able to offer global level service to the regional products, and the company will also be able to get in at the ground floor in a market that has significant growth potential.
Wheeler also said IMCD will be able to bring innovation and trends to brands in the Mexican market.
“In the Americas organization we try to be the first to show trends to the customer,” Wheeler said. “We do that now in the US and Canada and we’re doing the same thing in Latin America and Mexico, which the regional labs support.”
Rodriguez said IMCD is expecting to see double-digit growth in Mexico after the launch of the new headquarters. The main goal in the market now is to develop more name recognition, Wheeler said.
[ad_2]
Source link
/cloudfront-us-east-2.images.arcpublishing.com/reuters/ARHZ5EW6L5LVVIRTRRXQNLFDWA.jpg "Alves joins Mexico’s Pumas on free transfer")
