MLM and Network Marketing Myths: Starting My Own Business From Scratch Is Better

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If you believe that starting your own business from scratch is easier, cheaper and better than starting with a network marketing company, then I am deeply concerned about your understanding of entrepreneurship.

After 30 years of being an entrepreneur, there is nothing easy, fast or cheap about starting your own business. It is time-consuming, expensive and there will be at least a thousand things you don’t know how to do or even thought you needed to know.

My first business was a franchise. I brought Molly Maid out to the west coast of Canada back in 1981. It was a great introduction to business because I learned systems and then more systems and them more systems. While at the time it seemed incredibly tedious to learn the system for cleaning a house, doing the marketing, keeping client records, employee files, etc. it was a fabulous foundation for my next three decades of being in business.

However, after leaving the security of a franchise, I certainly learned the challenges of starting my own business quickly. When something didn’t go right, I would ask the obvious question, “why didn’t anyone tell me?” The answer back always was: you didn’t ask the question.

It didn’t matter that I didn’t have enough knowledge to ask the question that so desperately needed to be answered. I would lose money, a sale, a client or an opportunity because of my ignorance and naivete. It is a common scenario for entrepreneurs. We don’t know what we don’t know. That is why starting your own business from scratch is a risky business these days.

To be successful in business you need four crucial components:

1. Money

2. Time

3. Knowledge

4. Experience

Now you can use someone else’s money but usually they want to see your knowledge and experience before they invest in you. Very few people I know have enough time on their hands to do what they are currently doing, never mind take on a whole new endeavor. If you have never run a business before, you may have knowledge in your field but you very well could lack experience.

Each one of these components can be bought. For example, through delegation, you buy time. You can purchase knowledge and experience. But to do those three things you need money. If you are short on money, time, knowledge and experience, then starting your own business is riskier than buying a lotto ticket.

It’s why network marketing is the perfect answer for people today.

* The investment is small – usually under $500 to get started You can fit in the evenings or on weekends

* You are given the knowledge you need and then are supported by those with more knowledge

* You have access to hundreds of years of experience in a typical network marketing company

Today with money and time being such precious assets, starting your own business that is NOT MLM, is absolutely foolish in most cases. If you are lacking in any one of those 4 components, then network marketing is the faster, easier and less expensive route to pursue.

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Source by Jan Janzen